
IP2MKT
Overview IP2Mkt
IP2Mkt Incubator Curriculum
Section 1: Capital Raising Badge
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Build access to capital competencies relevant to tech venturing
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Develop requisite financial forecasts and risk analysis for raising capital
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Construct communication documents necessary for public and private capital sources.
Section 2: Venture Thesis Badge
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Introduction Lean Entrepreneurship principles and application to tech venturing
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Mastery of Tech Venture planning tools such as Opportunity Board, Lean Canvas, Value Proposition Canvas, and Business Model Canvas
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Construction of a venture thesis which describes the purpose of the tech venture, its opportunity, and unique value proposition.
Section 3: Product-Market Fit Badge
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Analyze opportunity attractiveness of tech venture relative to its product-market intent.
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Quantify market and industry attractiveness with secondary sources and data.
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Qualify and test product-market fit of tech product and targeted customer segments.
Section 4: Monetization Badge
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Develop revenue and commercialization models and evaluation tools inclusive of channel economics and value chain analysis.
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Quantify marketing and customer acquisition strategies inclusive spreadsheet evaluation tools
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Conduct Risk Analysis of a tech venture
Section 5: IP-to-Product Badge
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Introduction to Intellectual Property and Licensing Agreements
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Utilization of Provisional Patent as part of an Intellectual Property Strategy
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Understand the process of licensing intellectual property from Federal Labs and universities.