Overview IP2Mkt

Section 1: Capital Raising Badge

1. Build access to capital competencies relevant to tech venturing​

2. Develop requisite financial forecasts and risk analysis for raising capital​

3. Construct communication documents necessary for public and private capital sources. ​

 

Section 2: Venture Thesis Badge

1. Introduction Lean Entrepreneurship principles and application to tech venturing​

2. Mastery of Tech Venture planning tools such as Opportunity Board, Lean Canvas, Value Proposition Canvas, and Business Model Canvas​

3. Construction of a venture thesis which describes the purpose of the tech venture, its opportunity, and unique value proposition. ​

 

Section 3: Product-Market Fit Badge

1. Analyze opportunity attractiveness of tech venture relative to its product-market intent.​

2. Quantify market and industry attractiveness with secondary sources and data. ​

3. Qualify and test product-market fit of tech product and targeted customer segments.​

 

Section 4: Monetization Badge

1. Develop revenue and commercialization models and evaluation tools inclusive of channel economics and value chain analysis.​

2. Quantify marketing and customer acquisition strategies inclusive spreadsheet evaluation tools​

3. Conduct Risk Analysis of a tech venture ​

Section 5: IP-to-Product Badge

1. Introduction to Intellectual Property and Licensing Agreements​

2. Utilization of Provisional Patent as part of an Intellectual Property Strategy​

3. Understand the process of licensing intellectual property from Federal Labs and universities. ​