
IP2MKT
SCHEDULE
IP2Mkt Incubator Curriculum
Section 1: Venture Thesis
Week 0: Pre-Program Items: 10-in-5 and IP2Mkt Overview, Opportunity Board, and IP Listing
Week 1: Lean Startup Methodology & Lean Canvas
Week 2: MVP UVP and Value Proposition Canvas
Section 2: Market Analysis & Validation
Week 3: Opportunity Attractiveness: Secondary Industry and Market Analysis
Week 4: Customer Discovery: Part 1 Customer interviews
Week 5: Customer Discovery: Part 2 Customer Surveys
Section 3: Monetization
Week 6: Go-to-Market Planning: Part 1 Strategy
Week 7: Go-to-Market Planning: Part 2 Plan of Attack
Week 8: IP Agreements and Financial Model I
Section 4: Capitalization
Week 9: Financial Model II and R&D/Tech Maturation Funding
Week 10: Financial Model III and Risk Analysis Studio
Week 11: Pitch Training Studio
Week 12: Pitch Training-Studio
Week 13: Demo Day
Week 14: Post Program Meeting, Next Steps, and Survey