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Overview IP2Mkt

IP2Mkt Incubator Curriculum

Section 1: Capital Raising Badge

  1. Build access to capital competencies relevant to tech venturing​

  2. Develop requisite financial forecasts and risk analysis for raising capital​

  3. Construct communication documents necessary for public and private capital sources. ​


Section 2: Venture Thesis Badge

  1. Introduction Lean Entrepreneurship principles and application to tech venturing​

  2. Mastery of Tech Venture planning tools such as Opportunity Board, Lean Canvas, Value Proposition Canvas, and Business Model Canvas​

  3. Construction of a venture thesis which describes the purpose of the tech venture, its opportunity, and unique value proposition. ​


Section 3: Product-Market Fit Badge

  1. Analyze opportunity attractiveness of tech venture relative to its product-market intent.​

  2. Quantify market and industry attractiveness with secondary sources and data. ​

  3. Qualify and test product-market fit of tech product and targeted customer segments.​


Section 4: Monetization Badge

  1. Develop revenue and commercialization models and evaluation tools inclusive of channel economics and value chain analysis.​

  2. Quantify marketing and customer acquisition strategies inclusive spreadsheet evaluation tools​

  3. Conduct Risk Analysis of a tech venture ​

Section 5: IP-to-Product Badge

  1. Introduction to Intellectual Property and Licensing Agreements​

  2. Utilization of Provisional Patent as part of an Intellectual Property Strategy​

  3. Understand the process of licensing intellectual property from Federal Labs and universities. ​

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